U/1ST is a Spanish makeup brand with technologically advanced formulas, manufactured in Italy by the best experts.
Unattainable beauty standards can make us feel like we have to be a woman we are not. This means we are always trying to be perfect for others, not even for ourselves. It's an outdated idea, based on the obligation to be beautiful and attractive. And if you think about it, that puts us in last place. That's how U/1ST was born! A makeup brand that values you inside and out, because you come first.
U/1ST is makeup at the service of your skin, with perfect finishes, hybrid textures and, most importantly, active ingredients with skincare benefits.
With U/1ST, the rules change: Why can't your foundation nourish your skin while offering color and anti-aging benefits? Why can't a lipstick have the same active ingredients as a cosmetic?
Here is makeup that the more you use, the more beautiful you feel!
